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Flat screen televisions are the most popular option, but custom screens are also available. This is simply the interface through which your digital content is displayed. The content for the player can either be stored in the cloud, on the player’s hard drive, or via a network server. It’s typically the size of a thumb drive, similar to Google Chromecast or an Amazon Fire Stick. This connects to your TV/screen and houses your actual content to be displayed. Digital signage solutions offer a CMS that enables users to upload original images and video or modify software-provided templates. These include:īelow, we explain each of these components in more detail.Ī content management system (CMS) is the foundation of a digital signage system. While many vendors package digital signage applications into convenient all-in-one systems, a complete digital signage system includes three very distinct components. These systems help you create, store, schedule, monitor, and display custom advertisements on TVs, projectors, and other digital displays. On-Premise What Is Digital Signage Software?ĭigital signage solutions manage static and interactive digital displays.
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Key Questions to Ask When Selecting Digital Signage Software We’ve created this buyer’s guide to help you better understand the options so you can easily start displaying your advertisements and attracting new customers. There are many digital signage systems to choose from, with each platform offering different features. But how do you manage what’s on the screen?Įnter digital signage software. That’s a lot of foot traffic being exposed to your weekly sale, daily special, new products, or other messages you want to advertise. Reports indicate that digital signage captures the attention of 63 percent of passersby. When was the last time you saw any positive and measurable ROI from your signage? Have you written off signage altogether? Perhaps it’s time to invest in a digital signage strategy that engages more customers. Buyers Guide Last Updated: November 07, 2023